Archive for April, 2010
Advertisers use nostalgia to attract Seniors
BOYNTON BEACH, FLA.—In recent weeks, the Beatles, Gene Kelly and a dog named Lassie have been spotted at Flakowitz, a popular deli here. There’s usually a long line of customers, mostly senior citizens, waiting for tables. And lately, they’ve been passing time by leafing through a glossy new magazine stacked by the entrance. The free […]
Facebook and Twitter Making a Major Impact on Purchase Decisions
Facebook and Twitter Making a Major Impact on Purchase Decisions A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research […]
Morro Bay Blessing of the Fleet
The Annual Morro Bay Blessing of the Fleet was yesterday. Pacific Leisure was there to film and participate in the event. This Blessing of the Fleet is an annual event in Morro Bay. The Blessing began on the North T pier with a remembrance of those lost as sea. The Blessing then moved through the […]
