Once your Web site is online, it is essential to promote it. Submitting your site to the top search engines is our first step. We begin this process by analyzing the competition. By analyzing competing sites that rank high in search engines, we can determine the most effective keywords, META tags and descriptions to use on your Web site. Search engines use these elements to categorize and rank Web sites. After encorporating these key elements with others that best describe your business, we will then submit your entire Web site to the top search engines on a regular quarterly basis.

Also, PLM has compiled a list of information on alternate ways you can increase traffic to your site, such as banner advertising, mutual linking with other related Web sites, and e-mail campaigns.