Grover Beach Hosts Block Party on West Grand Avenue

October 6, 2010 | By More

Grover Beach Walk Celebration

Grover Beach Hosts Block Party on West Grand Avenue to Celebrate Construction Completion

The City of Grover Beach will be celebrating the new enhancements of
West Grand Avenue by hosting a construction completion party on Thursday, October 7 from
6 p.m. to 8 p.m. with entertainment, prizes, discounts and giveaways at participating stores.
The “Grover Beach Walk Celebration” will feature local vendors, food, artwork, dancers and a
DJ. There will be entertainment for all ages, including a bounce house for children. Guests will
receive a “passport” to take to participating stores to receive stamps for a chance to win prizes.
Stores and restaurants will also be giving away samples or offering discounts during the event.
“The new Beach Walk will be a beautiful welcoming to the city’s beach as well as downtown
areas. The Beach Walk will allow locals and tourists to leisurely stroll along the ‘beach
shoreline’ and enjoy shopping and dining,” said Mayor John Shoals.
The event will showcase West Grand Avenue’s new improvements, which include pedestrian friendly decorative sidewalks and crosswalks, new landscaping, benches, and decorative street

The enhancements were done to increase pedestrian traffic and to attract tourists to the
area, revitalizing the West Grand Avenue entrance. The new look was inspired by the City’s
beautiful beaches and sand dunes. Sidewalks and crosswalks were painted to look like waves
lapping onto the beach, making the walk down West Grand Avenue a unique experience.
The block party will take place on West Grand Avenue between 4th Street and the railroad
tracks. Both sides of the street will be open to traffic during the event, and guests can park on
side streets, as well as in the parking lots of participating businesses.
“I do think that people are ready to put us on their map. I expect sales to go up from here on out
and look forward to more shop owners moving to this area,” said Amanda Powers, owner and
designer at Shell Beach Floral Design.

Pacific Leisure will have Digital Signs on display featuring Forde Properties and Elder Care Residential Services at the  170 Grand Junction Office building during this event.

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